1) I have been in your shoes, and carrying the little things can be a pain. I would suggest maybe making the pocket a little smaller. That way you can use it for other things as well. Maybe it is so cute that you could use it as a clutch. 2) I think children would be the main consumers, because they are the ones with all the random toys that they have to bring on trips.3) Like I said earlier make it a little smaller so that way they could use it for different purposes.
Ahh, I love the idea of making it into a clutch as well! Maybe I could create multiple versions of it-like the Snuggie does. You know. Snuggie for kids, Snuggie for dogs, Normal Snuggie. Not that I should take all my marketing ideas from infomercials. :]
1. you should make multiple sizes, huge, small, and medium. 2. separate lines, but mainly focusing on children. 3. I think you should market this towards Elementary schools that have nap times. The kids could fold their blankets up and put them inside the pocket.